Delivering good stories
The basic development of the restaurant business today is a mixture of cultures and integration of basic components that act as an indicator of a certain public. For example, you like European coffee and culture and the driven point for you, when choosing a place to spent your morning coffee time will be an art oriented place, with a hint of chick. It is hard, when opening a place, to decide what people will prefer and what will be the main perception. If art is what you want, but at the same time you wonder how to inscribe your unique spirit to the business, than read this week’s tips. They might set your ideas free.
Today we will focus on an interesting location in the old part of London. Kaffeine
How to become more popular as a newbie on the block. Interior, interior, interior.
The first thing that anyone notices in a coffee house is the interior design of the place. Sometimes, this is the thing that attracts us to enter a certain shop. That is in case that the word on mouth, about the greatness of the beverages has not still speeded around. So if you create an interesting environment, you can make sure you will be notices. (Don’t be too cautious, whether your ideas will be in contrast to the overall atmosphere of the city you selected. Start to see them as a service to the modernization needed in less developed areas.)
Currently, one of the widely accepted models of „art coffee place”, as to interior arrangement, is the city urban style. This is a well-developed mechanism that allows the imagination to run wild. Still, the best cafes have their own hallmark.
For example, the famous London coffee Kaffeine, which opened doors in 2009, brings a sense of Australian tradition from the owners. They set their own standards and raise the bar up high, something that distinguishes them from other coffees in their radius.
Their interior is modern, urban, clean and simple, as it looks from first sigh, but well organized with so many small details. From the art lamps hanging from the ceiling which look more as a décor, than an objects with real usage, to the old brick wall; all of them correspond with the main feeling. Classy, but casual; modern, but low key. A place where you can sit for hours and still feel cozy. This is the wonderful sense that good interior ideas brings to people, welcoming them to stay and to want to return for more. But the other positive is, that by bringing this type of an atmosphere, you will create a small society, gathering people with similar perceptions of things.
Here are some interior photos from different cafes, around the globe, well known for their style.
We’ll be back soon with more on how to improve your communication with the customers. Have a great morning coffee, everybody! 🙂