Delivering good stories
Talking about standards is something that has certain requires, but at the same time, you can demand them for your own business and this way to create your trademark.
Many places hire their baristas with at least 3 years of experience. This is not necessary for all coffee places, but the thing that everyone can do, besides treat every customer with respect and desire, is to make small rituals. As they do in the best coffees, for all new people in town, they prepare a small tray with specials: cappuccino, shot of espresso and a glass of water. This way you can taste the goods and order the one suitable for you.
To prepare a good cup of coffee is a ritual by its self. If quality is your primal concernment and you imply genuine energy into the process of creating, than you would like people to know you serve only the best for them. If you don’t tell people that you serve an experience, not just a beverage, no one will ever know how much you care for every customer in your coffee shop. Make people feel special, know what you are doing, create atmosphere for yourself and your fame will follow back soon. One way to do that is thing to do that is by improving the personal communication. Whenever someone orders a caffeine drink, just be there to walk them through the process. This doesn’t mean to know and to tell the story of how the beans you use are being grown, but more like: the type of milk you are using, the sort of coffee that you brew. Show how many option for the customers convenience you have, as : ” We have four types of beans, some are more tasty, some more bitter. What your personal favorite flavor is being closer to?” Note, not all people understand coffee. Most of us just like to drink it.
Anyways if you are patient enough, and you walk customers through the whole process, this might just be your own ritual. And you will metamorphose to the coffee house, around the corner, that more than greats every person as they have the whole time for them.
But other than the perfect cup of coffee, there is actually another, even more important ingredient.
The owner of Kaffeine shares his wisdom. He formulates his business mantra by the following :” I want to stay fair and descent to my stuff. And recognizing it is hard work, working in this café. I have very high expectations, very high standards and the staff works very hard, so it is only fair to reward them for that. Otherwise their passion will turn into dispassion. I want to believe I have found the right direction, because my manager has been here for 3 years, my chef for 5. They have never said: you don’t pay me enough, you don’t look after me, I don’t feel happy here. We recently were included in an article “20 coffee shops, from all around the world to visit before you die”. 70 000 people have seen that, and Kaffeine was on number two. The reason this happens is the staff that works here. Because it is easy to make a good cup of coffee, but it is not that easy to find a decent service and get people coming back all the time. I protect my staff, and they use their passion. “
This is the way you build a community, by gathering the same people day by day. Where do you see your own business in 5 years? Start building! 🙂